Driven graphic designer with experience in non-profit, corporate and agency settings working on small local initiatives and nationwide projects ready to make your success my top priority.

Resume

Web Designer for Alumni Affairs & Development, Medical University of South Carolina, 2014-current

Medical University of South Carolina
  • Built an MS Access database to track email campaign success.
  • Oversaw the complete migration of all Alumni, Development and Foundation web pages into a new enterprise CMS, including the migration of over 600 static pages, reimagining architecture, and reintegrating with existing Development web properties.
  • Implement ASANA as a project management system for the communications team.
  • Develop and maintain a set of pass-through variables to better integrate the primary enterprise CMS, direct mail and email campaigns. Linking these traffic funnels to the transaction focused CMS.
  • Serve as a branding check-point for alumni and development e-communications, ensuring the integrity of the university, health and children’s health brands.
  • Design and deployment of micro-sites and drip email campaigns for alumni and donor events.
  • Design, launch and track email newsletter communications to alumni and donor constituents.
  • UX overhaul of Blackbaud’s NetCommunity: including creation of mobile friendly  CSS for web transaction forms.
  • Graphic design support for fundraising campaigns for college and healthcare constituent areas.
  • Provide graphic support for the capital campaign to build a new children’s hospital including posters, banners and web ads.
  • Develop dynamic content delivery strategy and integration between development and alumni and coordinated with the base constituent areas.
  • Create a suite of mobile friendly email templates for use in development and alumni affairs.

National Marketing Web Designer, Infinity Insurance, 2012-2014

  • Maintain routing logic for all incoming auto insurance quotes, modifying traffic distribution as affiliates and application destinations change.
  • Design & develop bilingual campaign websites, micro sites, landing pages and digital assets.
  • Manage content through Drupal and assure proper deployment from stage servers to production servers.
  • Maintain the national brand’s social media presence. Curating web content for posts, designing graphics, and triaging customer complaints.
  • Develop and maintain the PHP programming that integrates the Twillio API for SMS registrations subscriptions.
  • Design and launch email campaigns in Responsys and Mailchimp. Track bounce, click through and open rates. Monitor A/B testing results.
  • Manage the Virtual Private Servers through GoDaddy. Acquire domains and SSL certificates.
  • Prototype programming ideas in PHP for translation into the JAVA development environment.
  • Work with senior management to develop presentations for the board of directors.
  • Art direction and project management for the children’s reading app development. Released for iOS and Android devices.

 Art Director & Web designer, STYLE Advertising,  2011-2012

  • Maintain client relationships, learning their business, and assisting them with marketing ideas.
  • Design and develop client websites from concept to launch including server management, domain purchase and email set-up.
  • Create Facebook Fan Pages with the Facebook Page Tab app and instruct clients on social media marketing basics.
  • Create custom iContact and Constant Contact email newsletters, manage client lists and track results.
  • Develop logos, business stationary and collateral for client branding.
  • Design advertising for use in local publications.
  • Design direct mail postcards and newsletters, then get bids for printing costs and attend press checks.
  • Print projects from concept and design to gathering quotes and sending to press.
  • Generate estimates and track time for projects.

 Marketing Director – Graphic Designer – Web Master, LAH Real Estate, Inc., 2006-2011

  • Generate Corporate Marketing plans including direct mailings and promotional items (t-shirts, koozies, yard signs).
  • Design and develop websites for new home communities.
  • Analyze website traffic, monitor brand keywords and adjust web content for improved SEO results.
  • Manage agent marketing (over 200 agents) including design of advertisements, websites, business cards and brochures.
  • Manage the company store, creating new imprints for purchasable items, maintaining inventory and managing the company incentive program.
  • Attend sales meetings to access agent needs and promote corporate marketing and advertising programs for agent buy in.
  • Manage bulk mail process: variable data printing, zip plus three mail sorting and delivery to USPS.

Student Graphic Designer, UAB Recreation Center 2005-2006

  • Redesign the Rec Center website
  • Manage web content
  • Create posters for fitness programs, and student trips
  • Design T-shirts and campaigns for Rec Center events

 Internships

  • Internship with Vazda Studios, 2005
  • Internship with Chaphil Advertising Group,2004

 Education:

  • University of Alabama at Birmingham
    Bachelors of Fine Arts: Concentration in Graphic Design, Minor in Art History
    3.37 GPA over all; 3.73 in major
    Alpha Lamda Delta, Freshman Honor Society
    Student Chapter, AIGA member (2001-2005), president (2005)
  • Thompson High School
    Advanced Diploma, Graduate with Honors
    National Art Honor Society, French Honor Society, AP Art Award
    3.65 GPA

 Proficiencies:

Excellent Adobe Photoshop skills. Vector art creation with Adobe Illustrator. Multi-page layout with Adobe InDesign. Social Media graphics with Canva and Adobe Spark. Video editing with Premier and After Effects. Website prototyping with Adobe XD, InVision or Fireworks. Programming languages: PHP, with MySQL database, JavaScript, JQuery, & Ajax. CMS’s include WordPress, Drupal, SiteCore, GreaterGiving, SiteExecutive and NetCommunity.

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