Senior Visual Communications Specialist, Amazon.com
- Develop branding guidelines for internal HR employee programs
- Create banners, posters, flyers, emails, stickers and lanyard cards for internal global campaigns
- Manage template creation and distribution across internal teams globally.
- Design and manage internal communications wikis
Web Designer for Alumni Affairs & Development, Medical University of South Carolina, 2014-2022
- Built an MS Access database to track email campaign success.
- Oversaw the complete migration of all Alumni, Development and Foundation web pages into a new enterprise CMS, including the migration of over 600 static pages, reimagining architecture, and reintegrating with existing Development web properties.
- Implement ASANA as a project management system for the communications team.
- Develop and maintain a set of pass-through variables to better integrate the primary enterprise CMS, direct mail and email campaigns. Linking these traffic funnels to the transaction focused CMS.
- Serve as a branding check-point for alumni and development e-communications, ensuring the integrity of the university, health and children’s health brands.
- Design and deployment of micro-sites and drip email campaigns for alumni and donor events.
- Design, launch and track email newsletter communications to alumni and donor constituents.
- UX overhaul of Blackbaud’s NetCommunity: including creation of mobile friendly CSS for web transaction forms.
- Graphic design support for fundraising campaigns for college and healthcare constituent areas.
- Provide graphic support for the capital campaign to build a new children’s hospital including posters, banners and web ads.
- Develop dynamic content delivery strategy and integration between development and alumni and coordinated with the base constituent areas.
- Create a suite of mobile friendly email templates for use in development and alumni affairs.
National Marketing Web Designer, Infinity Insurance, 2012-2014
- Maintain routing logic for all incoming auto insurance quotes, modifying traffic distribution as affiliates and application destinations change.
- Design & develop bilingual campaign websites, micro sites, landing pages and digital assets.
- Manage content through Drupal and assure proper deployment from stage servers to production servers.
- Maintain the national brand’s social media presence. Curating web content for posts, designing graphics, and triaging customer complaints.
- Develop and maintain the PHP programming that integrates the Twillio API for SMS registrations subscriptions.
- Design and launch email campaigns in Responsys and Mailchimp. Track bounce, click through and open rates. Monitor A/B testing results.
- Manage the Virtual Private Servers through GoDaddy. Acquire domains and SSL certificates.
- Prototype programming ideas in PHP for translation into the JAVA development environment.
- Work with senior management to develop presentations for the board of directors.
- Art direction and project management for the children’s reading app development. Released for iOS and Android devices.
Art Director & Web designer, STYLE Advertising, 2011-2012
- Maintain client relationships, learning their business, and assisting them with marketing ideas.
- Design and develop client websites from concept to launch including server management, domain purchase and email set-up.
- Create Facebook Fan Pages with the Facebook Page Tab app and instruct clients on social media marketing basics.
- Create custom iContact and Constant Contact email newsletters, manage client lists and track results.
- Develop logos, business stationary and collateral for client branding.
- Design advertising for use in local publications.
- Design direct mail postcards and newsletters, then get bids for printing costs and attend press checks.
- Print projects from concept and design to gathering quotes and sending to press.
- Generate estimates and track time for projects.
Marketing Director – Graphic Designer – Web Master, LAH Real Estate, Inc., 2006-2011
- Generate Corporate Marketing plans including direct mailings and promotional items (t-shirts, koozies, yard signs).
- Design and develop websites for new home communities.
- Analyze website traffic, monitor brand keywords and adjust web content for improved SEO results.
- Manage agent marketing (over 200 agents) including design of advertisements, websites, business cards and brochures.
- Manage the company store, creating new imprints for purchasable items, maintaining inventory and managing the company incentive program.
- Attend sales meetings to access agent needs and promote corporate marketing and advertising programs for agent buy in.
- Manage bulk mail process: variable data printing, zip plus three mail sorting and delivery to USPS.
Student Graphic Designer, UAB Recreation Center 2005-2006
- Redesign the Rec Center website
- Manage web content
- Create posters for fitness programs, and student trips
- Design T-shirts and campaigns for Rec Center events
Internships
- Internship with Vazda Studios, 2005
- Internship with Chaphil Advertising Group,2004
Education:
- University of Alabama at Birmingham
Bachelors of Fine Arts: Concentration in Graphic Design, Minor in Art History
3.37 GPA over all; 3.73 in major
Alpha Lamda Delta, Freshman Honor Society
Student Chapter, AIGA member (2001-2005), president (2005) - Thompson High School
Advanced Diploma, Graduate with Honors
National Art Honor Society, French Honor Society, AP Art Award
3.65 GPA
Proficiencies:
Excellent Adobe Photoshop skills. Vector art creation with Adobe Illustrator. Multi-page layout with Adobe InDesign. Social Media graphics with Canva and Adobe Spark. Video editing with Premier and After Effects. Website prototyping with Adobe XD, InVision or Fireworks. Programming languages: PHP, with MySQL database, JavaScript, JQuery, & Ajax. CMS’s include WordPress, Drupal, SiteCore, GreaterGiving, SiteExecutive and NetCommunity.