We live in an amazing, amazing world, and it’s wasted on this generation of spoiled idiots.
They whine and complain about how long it takes to get a message, a web page….just give it a second, it’s going to space!
Louis CK on Conan O’Brien
In the early days of computers when floppy disks were truly floppy I doubt we could have foreseen where computers would take us. We popped in a diskette to load a program, performed the task that the computer was needed for, then, shut the whole thing down. Computers were clunky and slow and could only do one thing at a time, they were for computing, no frills, no bells, no whistles. As technology increased (vacuum tubes going the way of the dinosaur) and manufacturing techniques became more sophisticated consumers demanded that our computers become smaller, faster, more useful, and that is exactly what we got! In fact, we have been so successful that my phone has 100 times the computing power that my old IBM XT model had. With access to these “super computers” 24/7 it is no wonder that ecommerce, especially mobile ecommerce, is flying through the roof. Consumers are checking out your website on the train, at the bistro and while walking on the treadmill. If your site isn’t mobile friendly the user on the train will probably stay – they are bored and have nothing else to do. On the other hand the guy on the treadmill is definitely going to ditch your site. It’s just too small to read while he bobs up and down. OK, that might be a little farfetched, but the scenario isn’t too far from the truth. If your site isn’t easy to use on the device the user has, the user will go to website that is.
