Healthcare, Programming

Defending the Glitch

Screenshot of HealthCare.gov

Screenshot of HealthCare.gov

The launch of the healthcare.gov site has shined an interrogation style spotlight on the often over-looked world of Mountain Dew, Corn Chips, and Snicker bars, the world of web development. As a basic PHP developer myself I feel like my brothers at keyboard are being unfairly crucified for mistakes that are sadly industry standard!

On the first days of the failed site Obamacare proponents were pushing a story of site overload. Similar to when Oprah shares the girl next door’s blog entry on her website, the girl next door’s blog crashes. Why? Volume. A webserver can only handle so much traffic, and when it reaches capacity it gets gridlocked just like the Red Mountain Expressway in 5:00 traffic. No one goes anywhere.

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Graphic Design, Healthcare, Web Design

Ready to Lose It?

The Surgeons' Group, Specializing in Bariatric Surgery

The NEW Surgeons' Group Website

STYLE Advertising has been working with Dr. John Mathews since the first of the year. First we developed a direct mail piece elaborating on the benefits of baratric surgery and now on a new, and improved, website.

The brochure piece was directed to referring doctors, small, compact, to the point. The website on the other hand is for the curious client, the potential patient. It deals with everything from the procedures themselves, the risks, common fears, and even how to deal with insurance companies.

The original website is a SEO nightmare. The header was a scan of a business card, the home page text was a giant jpg, even the domain name redirected you to a “web.me” address! Currently I’m working on bringing it up from wherever poor SEO banishes websites.

My first goal, besides having index-able text, was to work on the design and site’s organization. Dr. Mathews does more than just gastric bypasses, but you don’t shop around when your gall bladder is about to rupture so you don’t need a website for those areas of the practice. The site could be expanded, to include more information on the other laparoscopic procedures he performs, but for now the main focus is on baraitrics.

Some of my favorite features is the BMI calculator and the seminar form. Patients can register for seminars online, and get reminder emails. This has probably been one of my all time favorite sites to build. The guys at REALIZE & LAPBAND gave me great content to work with, which means that I can do more design and less writing. They included figures, stats, charts and videos.

www.surgeonsgrouppc.com has transformed into a real resource for candidates of bariatric surgery and their family.

Coming soon: Surgeons’ Group’s new Facebook page!