Role: Designer, Developer

Platform: Web, Print, Social, On-Site

Client: MUSC Office of Development

Relationship: Employee

Description: #GivingTuesday is an online day of giving that follows Black Friday and Cyber Monday in the American pre-Christmas holiday season. The communications team for the Medical University of South Carolina’s (MUSC) Office of Development creates messaging and executes the strategy for the annual giving day through in-person signage, mailings, social media, and email communications.

My role in this project began with designing the visual theme which combined MUSC's tripart mission of patient care, education, and research with elements from the global #GivingTuesday theme. I also designed a printed postcard, a downloadable fundraising toolkit, social media graphics for posts and retargeting ads, videos, emails, and digital displays for the university hospitals.

The 2020 #GivingTuesday campaign raised over half a million dollars for MUSC – more than double last year’s campaign goal.

Open Rate: 35.14% (16.82% Industry Average)
Click Rate: 0.76% (1.02% Industry Average)


Circa: 2020

#GivingTuesday assets
Social Media Posts
Social Media Posts
Giving Tuesday Emails
Segmented emails
Website, previewed on desktop, tablet, and mobile devices
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