Driving Ed Program Materials

Role: Designer

Platform: Web, Print

Client: Infinity Auto Insurance

Relationship: Employee

Description: Infinity Auto Insurance was launching a new usage-based insurance (UBI) program which incentivized safer driving practices with policy discounts. This new program, named Driving Ed, faced a major roadblock in adoption rates. Installing a device that monitors your driving habits was a potential turn-off for policy holders. I worked closely with the UBI team to develop “Ed’s” persona: a friend and teacher, not a corporate tattletale.

I designed the logo to symbolize the upward trend of the policy holder’s discounts. The Ed character is a non-judgmental figure wearing Infinity orange, safely buckled in, with hands on the wheel at 10 and 2. The packaging, insert, and instructions all use Driving Ed as the character that generates their reports, distancing Infinity from the association of tracking the policy holder’s driving habits.

Ed was so popular; he was memorialized on commemorative t-shirts at the launch of the program.

Circa: 2012