We have just finished a great new website. Who is “we,” you might ask? We are STYLE Advertising. I might not have mentioned it yet, but I was hired by STYLE at the beginning of 2011 to do print and web media – and, isn’t it sweet! For the past 8 months I have been working on a number of websites for lawyers, entertainers, health professionals and the newest restaurant to hit downtown Birmingham – Sweet Tea.
The Sweet Tea project included developing the brand: down home southern cooking, Greek flair, and an expansive 200 item menu in a restaurant suited for downtown professionals, college kids and Sunday school gatherings. The restaurant is actually a cafeteria, serving some 50 items each day. Monday you can have lasagna, Tuesday pastichio. This did present an interesting challenge when building the website, especially the not yet unveiled online order placement.We also developed 9 menus: one for breakfast, one for dinner, and seven weekday lunch menus. The online component was built so that Sweet Tea could add their own items at will, set date ranges to display seasonal items, or schedule a month’s worth of cobblers, pies and puddings.
I must say that it has been a huge success. The restaurant is getting a lunch crowd in multiple hundreds, thanks to the great PR at STYLE.
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