Annual Email Appeals – Digital Solicitations

Role: Email Designer

Platform: Web

Client: MUSC Office of Development

Relationship: Employee

Description: Segmented annual appeal emails target retention and acquisition audiences for graduates of each of the 6 post-graduate colleges; residents and donors to the departments of medicine, neurology, surgery; grateful patients and donors of the cancer center, the heart center, the children's hospital, and the general health system.

Open Rate: 24% (13.62% Industry Average)
Click Rate: 0.6% (0.49% Industry Average)

Custom templates built in BlackBaud NetCommunity used to generate 20 unique appeals.

Circa: 2020